UMD: A Globally Connected University

Henry Boyd III

Associate Chair, Department of Marketing / Ralph J. Tyser Teaching Fellow
3447 Van Munching Hall
College Park, MD 20742
Work Phone: 
(301) 405-2034
Expert Credentials: 

Dr. Boyd is a recognized expert in the areas of biotechnology, consumer behavior, business consulting, pharmaceutical sales, advertising, and market research. His research appears in Marketing Letters, Psychology & Marketing, and Journal of Advertising Research. Outside of academe, he has worked as a summer associate at Heller Ehrman, a pharmaceutical rep at Merck, and an economic forecaster at IBM. Dr. Boyd has also served as an expert witness in legal proceedings. His opinions have appeared in the Washington Post, Baltimore Sun, Washington Times, Wisconsin State Journal, Capital Times, and Wausau Daily Herald. Hank has participated in live interviews on CBS News (local affiliate WISC-TV Channel 3 News), NBC News (local affiliate WMTV Channel 15 News), and NEWS/TALK 1310 WIBA RADIO.

Area of Expertise: 

Branding, Bmed, Consumer Behavior, Copyright, Customer Service, Intellectual Property Rights, Advertising, Forecasting, Law And Technology, Litigation, Law, Pharmaceuticals, Consulting Verizon, Merck, IBM, Heller Ehrman, Washington Suburban Sanitary Commission

College: 
Department: 
Country of Expertise: 
Degrees: 
J.D. Intellectual Property University of Wisconsin-Madison,MBA Marketing University of California, Berkeley,A.B. Chemistry Princeton University,Ph.D Marketing Duke University