Spring 2018 - SPAN422: Cross-Cultural Communication
SPAN 422: Cross-Cultural Communication
Time: TuTh 2:00 pm - 3:15 pm
Location: JMZ 0122 Instructor: Elisa Gironzetti Credits: 3 Partner Institution: Universidad Tecnológica Equinoccial, Ecuador Prerequisite: SPAN370 OR SPAN371 OR SPAN373 OR SPAN 374. Restriction: Junior standing or higher. Register on Testudo
Course Description:Focuses on the relationship of language and culture of those operating in world markets. Particular attention will be given to cross-cultural communication, linguistic systems, and culture specific perceptions of the Hispanic world.
Award Year: 2014 Name of Faculty: Roberta Lavine Title and Affiliation: Associate Professor of Spanish
Title of Proposed Course: Cross-cultural Communication in Latin American Business
Partner Institution: Universidad Tecnológica Equinoccial, Ecuador
This project enhances Spanish 422: Cross Cultural-Communication by linking UMD participants to colleagues at Universidad Tecnológica Equinoccial in Quito, Ecuador. Teams of students from UMD and UTE will carry out tasks appropriate to a business environment (e.g., a formal oral presentation, or an international negotiation) as well as academic tasks that explore culture, joint ventures, marketing, and negotiation in Latin America. UMD-UTE teams will also participate in a simulated negotiation to create a new joint venture. As part of the simulation, teams will create business and marketing plans, and an executive summary in which they reflect on the entire experience, emphasizing the process of win-win negotiation and the impact of culture.