UMD: A Globally Connected University

Spring 2018 - SPAN422: Cross-Cultural Communication

SPAN 422: Cross-Cultural Communication
Time: TuTh 2:00 pm - 3:15 pm
Location: JMZ 0122

Instructor: Elisa Gironzetti
Credits: 3
Partner Institution: Universidad Tecnológica Equinoccial, Ecuador
Prerequisite: SPAN370 OR SPAN371 OR SPAN373 OR SPAN 374.
Restriction: Junior standing or higher.

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Course Description: Focuses on the relationship of language and culture of those operating in world markets. Particular attention will be given to cross-cultural communication, linguistic systems, and culture specific perceptions of the Hispanic world.


Award Year: 2014
Name of Faculty: Roberta Lavine
Title and Affiliation: Associate Professor of Spanish

Title of Proposed Course: Cross-cultural Communication in Latin American Business

Partner Institution: Universidad Tecnológica Equinoccial, Ecuador


This project enhances Spanish 422: Cross Cultural-Communication by linking UMD participants to colleagues at Universidad Tecnológica Equinoccial in Quito, Ecuador.  Teams of students from UMD and UTE will carry out tasks appropriate to a business environment (e.g., a formal oral presentation, or an international negotiation) as well as academic tasks that explore culture, joint ventures, marketing, and negotiation in Latin America. UMD-UTE teams will also participate in a simulated negotiation to create a new joint venture. As part of the simulation, teams will create business and marketing plans, and an executive summary in which they reflect on the entire experience, emphasizing the process of win-win negotiation and the impact of culture.​